NETW 589 Week 8 Final Exam

BUY NETW 589 Week 8 Final Exam

1. (TCO A) The CEO of an automobile manufacturer directed her R&D department to come up with a radical innovation. Which of the following ideas best fits the bill?(Points : 5)

2. (TCO A) According to studies, which of the following tends to be true of prolific inventors?(Points : 5)

3. (TCO B) eBay uses an online payment system called PayPal, which accepts credit cards or electronic funds transfers. The payment system is heavily secured using encryption technology. According to the Kim and Mauborgne model, PayPal is offering simplicity, convenience, and _______ utility levers.(Points : 5)

4. (TCO B) As complementary technologies develop for an innovation, that innovation will(Points : 5)

5. (TCO C) Dr. Stone wanted to get a good deal on a laser that would help him in providing sight-correcting surgeries. He soon found out that prices were not very negotiable. This might be due to the fact that(Points : 5)

6. (TCO C) Which of the following would be an example of a tacit resource?(Points : 5)

7. (TCO D) Dove Laboratories is a large pharmaceutical firm that is 70 years old. It has consistently invested heavily in R&D. One would expect Dove to have(Points : 5)

8. (TCO D) Brintle Enterprises entered into an alliance with several other trucking companies to use high tech communications to manage its trucks across the nation more effectively. In this arrangement, firms will help each other keep track of trucks of the entire alliance but will share no other information. This alliance would be considered in _________(Points : 5)

9. (TCO E) Bill is looking for a team leader for a heavyweight new product development team. He told his administrative assistant that he needs someone with multilingual skills. By this, he means someone who(Points : 5)

10. (TCO E) The vice president of Biogyn Lifesciences is trying to decide on the composition of a new product development team. If she chooses members who are from different backgrounds, one of the disadvantages will be that(Points : 5)

11. (TCO F) Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high. Mallard developed a computerized prosthetic arm and has been advised by a consulting firm to "embrace cannibalization." This means that the company should(Points : 5)

12. (TCO F) When Foxie, Ltd. developed a new facial cream that buyers in California loved; it delayed its entry into that market by another 6 months. Foxie had just moved from a small facility employing 20 persons to a larger production facility that could accommodate 120 employees. It appears the delay in going into California was so that its introduction could coincide with ________.(Points : 5)

1.(TCO A) If you were looking for a location for your software development company, why might you consider Silicon Valley? What are the drawbacks to that location?(Points : 40)

2.(TCO B) Explain what factors affect the technology trajectory and chances of success of a new technology besides its quality and technical advantage.(Points : 40)

3.(TCO C) Recently, three cell phone companies announced the addition of a nationwide walkie-talkie service to supplement their regular cell phone service. Will this be a sustainable competitive advantage? Justify your answer.(Points : 40)

4.(TCO D) Dreyfuss WebMakers Company developed a template for a web page that included a shopping cart and other capabilities to market its software. However, Dreyfuss soon realized it could make even more money by selling this template in modules to others wishing to quickly build web pages to sell their products. Dreyfuss is considering using licensing to distribute its templates. Discuss the advantages and disadvantages to this approach.(Points : 40)

5.(TCO E) Marion has argued that with modern information technologies, collocation of team members is no longer important. How would you respond to this claim?(Points : 40)

6. (TCO F) When S.C. Johnson released Agree Shampoo in the late 1970s, it was an innovative hair care concept because it repaired split ends. Since it was such an improvement, why would S.C. Johnson enter the market with low prices and dealer incentives as it did?(Points : 40)